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William H. Snow, PhD


Tenured Full Professor 

Contact Information:




  • 2006 M.S.S. Strategic Studies; U.S. Army War College, Carlisle, PA
  • 1985 PhD Social Welfare, The University of Washington, Seattle, WA
  • 1981 MA Marriage and Family Counseling' Pacific Lutheran University, Tacoma, WA
  • 1980 BA Social Welfare


William H. Snow, PhD is a Professor in the Department of Counseling at Palo Alto University. He has over 40 years of working in the fields of counseling, mental health, military behavioral medicine and higher education. During his academic career, he has held all major academic leadership positions from Program Director, Department Chair, and Vice-President for Academics. He founded three new undergraduate and graduate degree programs. His first major research was as Principal Investigator on a project, The Incidence of Mental Health Problems of Inmates in the Jail System funded by the National Institute of Corrections.

After joining the Department of Social Work Research, Child Development, and Mental Retardation Center at the University of Washington, William Snow served on a variety of funded projects including as statistician and research analyst for the Adolescent Smoking Prevention Project funded by the National Institute of Health; project manager, statistician, and research analyst for the project Coping With Junior High School: A Skills Training Program (focused on stress, drugs, and smoking prevention) funded by the William T. Grant Foundation; statistician and research analyst for the Family Stress Project funded by the National Center on Child Abuse and Neglect.

More recently, William Snow has recently turned his focus on training the next generation of counselors and clinicians through exploring best practices in counselor education in both residential and online settings.These research studies include distance and residential learning pedagogy, educational cohort dynamics, methods to measure cohort organizational climates, and methods to optimize educational cohort group processes and functioning. Most recently served as Co-Director in receiving a SAMSHA grant for a project titled Addiction Education and Training Expansion at Palo Alto University. While working in academia, Dr. Snow simultaneously completed a 34-year career in the Army as a Behavioral Science Officer, culminating as Medical Commander and the rank of Colonel in the California Army National Guard, where he ultimately supervised the physical and behavioral health assessment and health promotion of over 14,000 National Guard Soldiers. Most recently, Dr. Snow is working with the Latin-X Taskforce to research the need for a Spanish language and cultural pedagogy in counselor education.

Areas of Interest:

Educational Cohorts, Technology, Online Education, Services for Latinx populations

Selected Publications:

Coker, J.K., Snow, W.H., & Hinkle, J.S. (2021). The past, present, and future of online counselor education. Journal of Technology in Counselor Education and Supervision, 1(1) 39-41.

Snow, W.H., & Field, T.A. (2020). Introduction to the special issue on doctoral counselor education. The Professional Counselor, 10(4), 406-413.

Snow, W.H., & Hinkle, J.S. (2020). The pipeline problem in doctoral counselor education and supervision. The Professional Counselor, 10(4), 434-452.

Snow, W.H., & Coker, J. K. (2020). Distance counselor education: Past, present, future. The Professional Counselor, (10)1, 40-56. doi:10.15241/mtk.10.1.1

Snow, W.H. and Briar, K.H. (2019). The Convergence of the mentally disordered and the jail population. In N.J. Pallone and S. Chaneles (Eds.) The clinical treatment of the criminal offender in outpatient mental health settings: New and emerging perspectives (pp. 147-162). Routledge (Original work published in 1990 as a journal article, then published as a book chapter in 2012 and then released as an e-book in 2019)

Snow, W.H., Lamar, M.R., Hinkle, J.S., & Speciale, M. (2018). Current practices in online counselor education. The Professional Counselor, 8(2), 131-145. doi:10.15241/whs.8.2.131