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i4Health MOOI and Smoking Cessation Intervention Article Published in Clinical Psychological Science

Palo Alto University (PAU) is delighted to announce that a new article from its Institute for International Internet Interventions for Health (i4Health) on MOOIS and smoking cessation intervention has been published.

Read the full text:

Muñoz, R., Bunge, E., Chen, K., Schueller, S., Bravin, J., Shaughnessy, E., & Pérez-Stable, E. (2015, May 13). Massive Open Online Interventions A Novel Model for Delivering Behavioral-Health Services Worldwide. Clinical Psychological Science.

Dr. Alan Kazdin, Editor-in-Chief at Clinical Psychological Science has labeled the article “paradigm shifting” and congratulated Dr. Munoz and his team on their excellent work.

What is a MOOI?

A MOOI is a Massive Open Online Intervention and essentially it allows researchers to target a huge number of people with a digital health resource that can be used again and again by people all over the world at no charge to them. 

Professor Muñoz, the first author of the article and the founding director of i4Health, uses MOOIs as mental health and substance abuse interventions, scientifically validated and available online to unlimited numbers of consumers. He has written on the concept of expanding health service delivery since the 1970s but the world’s technical capabilities only recently caught up with Muñoz’s ideas, finally allowing him to use the internet, social media and smartphones to target and provide psychological interventions to massive audiences, worldwide. He calls for the systematic development, evaluation, and dissemination of MOOIs focused on important health problems and in as many languages as possible in order to help reduce global health disparities.

How did the study work?

Professor Muñoz used a MOOI to provide a smoking cessation intervention and made it available in both Spanish and English as part of a 30-month research study. Participants were recruited through a Google Adword campaign.

Those who visited the site were given free access to a stop-smoking guide and a nicotine replacement therapy guide, even if they didn't sign up for the entire intervention. They were told that the program would last eight weeks, with follow-up emails at 1, 3, 6 and 12 months to monitor progress. Those who signed up provided basic demographics and information on mood and smoking history.

Guidance in removing smoking related cues, mood management courses, a virtual forum and individually timed email messages were used to assist, advise and encourage participants throughout the course.

Who took part?

Over 30 months of study, the website had almost 300,000 visitors and reached 168 countries around the world. The first 12 months of the study were already reported on, so this article focuses on the final 18-months, during which time 27,163 people were screened for eligibility and 7,407 completed the baseline survey.

The full article can be found on the Clinical Psychologica Science online publication website

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