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Jennifer Bechkoff

Email Address: 
Position(s): 

Adjunct Professor, Business Psychology

Faculty Program(s): 

Bachelors

Talks & Lectures: 
Invited Lectures:
 
The Relationship between Consumers’ Self-Concept and the Conspicuous Use of 
Brands, Moscow International Higher Business School (МИРБИС), Russia 
(2017)
 
Business Etiquette and Networking: Putting Your Best Foot Forward, Bay Area 
Retail Center (BARC), San Jose, CA (2017)
 
Business Meeting & Interview Etiquette, San Jose, CA (2012)
 
Measurement, Scale Construction, & Questionnaire Design, San Jose, CA (2009)
Selected Publications: 
Palmatier, Robert W., Jarvis, Cheryl B., Bechkoff, Jennifer, and Kardes, 
Frank R. (2009). “The Role of Customer Gratitude in Relationship Marketing 
Effectiveness,” Journal of Marketing, September, 73(5), 1-18. 
*Winner of the Louis W. Stern Award, 2017
 
Bechkoff, Jennifer, Palghat, Vijaykumar K., Niculescu, Mihai, Kohne, Mary 
Lou, Palmatier, Robert W., Kardes, Frank R. (2009). "The Role of Omission 
Neglect in Responses to Non-Gains and Non-Losses in Gasoline Price 
Fluctuations," Journal of Applied Social Psychology, May, 39(5), 1191-1200.
 
Garcia, Angela C., Standlee, Alecea I., Bechkoff, Jennifer, and Cui, Yan 
(2009). “Ethnographic Approaches to the Internet and 
Computer-Mediated-Communication,” Journal of Contemporary Ethnography, 
February, 38(1), 52-84. doi:10.1177/0891241607310839 
*Journal of Contemporary Ethnography Most Cited Article Award, 2009, 2010 
*Journal of Contemporary Ethnography Most Viewed Article Award, May 2009 
*SAGE’s list of Most Downloaded Articles, 2009-2010 
*SAGE’S list of 50 Most Read Articles, 2009-2016
 
 
 

Contact

1791 Arastradero Road
Palo Alto, CA 94304

Phone: (800) 818-6136 Fax: (650) 433-3888

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